Who Owns What?

by Tine on October 24, 2008

Proctor and Gamble Johnson Estee Lauder Loreal

Do you know that …

Estee Lauder owns Aramis, Aveda, Clinique, Bobbi Brown, Bumble & Bumble, Darphin, Prescriptives, M.A.C., Jo Malone, Origins, Ojon, American Beauty, Flirt, Good Skin and Creme de la Mer.

L’oreal owns Maybelline, Lancome, Helena Rubinstein, BioMedic, Vichy, Biotherm, La Roche Posay, Redken, Skinceuticals, Garnier, Keratase, Kiehl’s, Shu Uemura and Giorgio Armani.

Proctor & Gamble owns Cover Girl, Max Factor, Olay, Clairol, Ivory, Noxzema, Pantene and SK-II.

Johnson & Johnson owns Neutrogena, Aveeno, Clean & Clear, RoC and Lubriderm.

Interesting, eh? Makes you wonder why there’s such a huge difference in prices when it comes to the high-end and drugstore brands owned by the same company. It’s marketing, people. Really good and expensive marketing.

Source: The Beauty Bible by Paula Begoun


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{ 9 comments… read them below or add one }

Askmewhats October 24, 2008 at 8:04 pm

I worked in an Executive Search firm and I learned about those the hard way! I got surprised most of the times, great of you for sharing this!

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Connie October 25, 2008 at 10:51 am

great info! since I circulate the beauty industry I’ve worked for some of the brands. and Gio (beautifulwithbrains) had a post about this too. I’m not sure if it’s the same internationally but RMK, La Prairie, Stila, YSL and some others are under Lux. And Dior is under LVMH. Makeup Forever, Guerlain and Benefit too under LVH last time but I’m not sure about now. Clarins and Loccitane under the same company.

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The Faux Fashionista October 25, 2008 at 12:08 pm

Whee! Yeap I knew about some of it :) But honestly I’d me more interested in EL, and the companies Connie above me had to share :D

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The Home Spa Goddess October 26, 2008 at 2:17 pm

This is great! Thanks:) I’m gonna post this by my computer.

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Charlotte October 27, 2008 at 9:08 am

You’re right, it is amazing how prices can vary although the product it is exactly the same!

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prettybeautiful October 27, 2008 at 11:53 pm

do u think they OEM the products? hehe

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Sue November 18, 2009 at 11:11 pm

Please beware when buying from Strawberrynet.com I bought a lipstick at £21. I had to collect if from RM and pay £11.15! When I complianed to Strawberry they said they woudl refund. They still havent done this!!

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Suzy March 29, 2011 at 7:10 pm

Did you know that Burt’s Bees is owned by Clorox? Natural skin care made by a chemical company? Not cool.

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Dr K van Dyck January 12, 2012 at 10:30 am

Beware Questionable genuineness of Strawberry.net’s Cosmedix products – I bought and used a product I know well and it was not the ‘real thing’. Strawberry.net is a large Asian cosmetics supplier, owned by Sa Sa International Holdings. They refunded and claimed Asian products sometimes different … Cosmedix did not respond to my query on this, but if it is so, why not say that on the website. Leaves one to wonder which products, and how different they are. I would not use Strawberry.net again.

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