IMATS Sydney 2011

Oh what a weekend the last one has been! I was up in Sydney for the Australian Beauty Bloggers Weekend (ABBW), and let me tell you, it was one of the best weekends I have had in a long time. There will be more on the ABBW in my next few posts, but for now, I thought I’d show you some pictures I took at the IMATS.

I had the pleasure of reporting the wrap-up on IMATS for BeautyDirectory. Unfortunately, only members of the website are allowed access to their articles, so I’ve captured a screenshot of the post, just for you :)

BeautyDirectory IMATS Sydney 2011 Wrap-up

Click on image to enlarge

Here are some of the pictures I took at IMATS. It was captivating watching amazingly talented makeup artists at work.

ABBW Bloggers

Beauty bloggers from the ABBW

IMATS Sydney 2011

IMATS Sydney 2011

IMATS Sydney 2011

Top image L-R: Violet, Norlin, Akisa, Ling, Celina and Amy.
Bottom left image: Jacie

IMATS Sydney 2011

IMATS Sydney 2011

Pursebuzz was at the exhibition too, giving a makeup demonstration on the main stage.

Demonstration by Pursebuzz

Me and Pursebuzz

Me and Pursebuzz!

Of course, how could I leave the IMATS without purchasing anything? :P

IMATS Sydney 2011 Haul

I’d like to think I’ve been really conservative in my haul. I purchased four Silk by Royal & Langnickel makeup brushes (kabuki fan AU$9, blush brush AU$10, taklon bent liner AU$3, smudger brush AU$4). My favourite, and most expensive purchase for the day was a Hakuhodo face brush for AU$64. I reckon it was a mistake hitting the Hakuhodo stand first, because once I felt their brushes, none of the other brushes measured up. There was a particular Hakuhodo face brush that I wanted so badly, but I couldn’t justify its price at AU$144. Each. Yikes.

That wraps up my Saturday morning at the IMATS. Next up, the ABBW! :D

For (almost) daily blog updates via email, please click HERE.

Alternatively, be an awesome Beautyholics Anonymous Insider by hitting the subscribe button below for weekly news, tips and tricks and all that fun stuff in your email inbox.

Click to Subscribe



6 comments… add one

  1. Alice

    Aww I read your article! You did a great job documenting the whole event!
    Ooo I love your shots!!
    The Hakuhodo brushes were amazing!!! But they’re sooo pricey :|

    1. Tine

      Alice: Aww thanks Alice. My first time writing for Beauty Directory :P I compared my article to the ones they provided as reference, and geez, how informal was mine? :P

      Yeah, the brushes were gorgeous. Heart dropped when I saw the prices :(

  2. espenine

    You won’t regret purchasing Hakuhodo brushes. I bought a set online & from then on, I don’t want to use other brands’ face brushes anymore.

    1. Tine

      Espenine: I know what you mean. I had a play with most of the Hakuhodo brushes at IMATS, and I was so tempted to buy a set. Oh damn the price!!

  3. Megan

    I deliberately stayed away from Hakuhodo for the reason that they were so expensive but I’m now wishing that I had splurged on at least one of their brushes. Looks like you had loads of fun at Imats!
    Megan recently posted..FOTD – MAC Makeup Lesson: Smoky BrownMy Profile

    1. Tine

      Megan: Clever! I stupidly hit that first rather than Crown or Royal & Langnickel. The brush that so many people wanted to buy but couldn’t bear to part money with was the $144 one, made of blue squirrel hair. Mmmmm… Then again, the Royal & Langnickel brush set we received were also very good in quality, so I’m happy there too :)

Leave a Reply

Share your latest blog post with us!

Scroll To Top
Web Analytics