A Double Helical Mystery That Is Almay’s Smart Shade Perfect & Correct Primer

by Tine on June 12, 2012

Almay Smart Shade Perfect & Correct Primer

When Almay’s Smart Shade Perfect & Correct Primer landed on my desk for review, my first thoughts were “woah how cool is that bottle?” and “how did they get the two creams to form like that?“. My nerd brain immediately went to breaking the bottle apart just to see how it works, and not even to use and review.

Well done, Almay, for impressing me enough on packaging alone ;)

Description:
Visible colour correcting green and lavender ribbons to neutralise redness, while evening out and brightening skin tone. Smoothes and softens skin for a more refined, poreless appearance. Lightweight gel formula doubles as a skin treatment, increasing hydration up to 265% without clogging pores. Increases makeup wearability and improves application. Hypoallergenic, Dermatologist tested. Oil free, fragrance free.

Almay Smart Shade Perfect & Correct Primer

It dispenses green and lavender cream simultaneously, so there’s no need for you to shake the bottle before use. The lavender cream evens out and brightens the skin tone, and the green one reduces redness. It’s slightly silicone-y to the touch, but only just a tad. It’s definitely not to the consistency of, say, Smashbox’s Photo Finish Primer, if you can imagine that comparison.

There’s actually more green cream than purple even though I expected an even amount of both per pump. It actually works out better that way for me as I prefer more of the green primer to reduce the redness around my nose.

Almay Smart Shade Perfect & Correct Primer Swatch

As you can see, it does not look very appetising when the cream is dispensed from the pump. It reminds me of bird poo. A very healthy and full bird who’s just done a nasty ol’ #2 :P

Okay, unsightly poo-like cream aside, I like the primer. I use it primarily on my T-zone and chin, especially around the nose where I get the most redness. It doesn’t eliminate the redness nor reduce it very significantly, but it does neutralise the redness quite a bit, which is good enough for me.

Almay Smart Shade Perfect & Correct Primer Before and After

Primer on and around the nose, no image retouching

I like using this during the day under my BB creams. It fills in the pores and allows my makeup to look good and natural. Plus, how cool do the creams look in the bottle, eh, like a DNA helical structure?

Almay Smart Shade Perfect & Correct Primer

Almay Smart Shade Perfect & Correct Primer retails at AU$25.95 for 30ml and is available at Priceline stores nationwide.

What I like about it: Too cool packaging, the green primer reduces redness around my nose, increases BB cream wearability

What I do not like about it: It still looks like bird poo.

PS: One day, I will break this bottle apart for I must know how they formed the helix!


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{ 22 comments… read them below or add one }

MisSmall June 12, 2012 at 9:02 am

That’s exactly what I thought when I saw it, the spiral cream! How cool and pretty is that?! Kudos to Almay for the creative packaging! :)
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Tine June 13, 2012 at 8:26 am

MisSmall: Haha I know, right? I wanna saw the bottle open now just to see how it works inside :P

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LeGeeque June 12, 2012 at 10:21 am

Oooooh! I’ve been eyeing this for a while. I wanted to get it jsut for the packaging :P Stila recently came up with something similar too. I think it’s one of the foundation/bronzer products.
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Tine June 13, 2012 at 8:28 am

LeGeeque: You’re right! Stila’s One Step Correct serum. Hmm who copied who? ;)

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Xsy June 12, 2012 at 11:44 am

So true! Makes me wonder as well. When you do break the bottle apart, please let me know how they formed it? Cute!
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Tine June 13, 2012 at 8:29 am

Xsy: I’ll be doing a post when I do break it apart. Have to show y’all how it works! :P

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emmabovary June 13, 2012 at 12:13 am

Ah I would waste so much time each morning staring at that helix! This sounds like something I need for the redness around my chin, I don’t have anything like this so will have to check it out.
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Tine June 13, 2012 at 8:31 am

Emma: It doesn’t eliminate redness altogether though, but it’s not bad :)

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Helz Nguyen June 13, 2012 at 5:14 am

I dont really care much about primers but Im interested about color corrector. I think this one might do a good job, since it only have green and blue color. Cause usually they will have pink and yellow in it too, which may not work well since those colors kind of neutralize each other
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Tine June 13, 2012 at 8:38 am

Helz: The one with the pink and yellow would be Stila’s One Step Correct. Haven’t tried that. This one doesn’t eliminate redness altogether but I’ve noticed that it does calm it down.

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MarciaF (beauty info zone) June 13, 2012 at 8:25 am

There are separate tubes that wrap around each other. There’s only one color in each tube but they way they twirl makes it look like they would intermesh. There’s actually just a lot of air inside the jar, then two swirling tubes.
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Tine June 13, 2012 at 8:51 am

MarciaF: Thanks heaps for clearing that up! I suspected it *might* be like that, but wasn’t too sure. Hmm, that’s a lot of wasted space :(

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dom June 14, 2012 at 11:45 am

This looks almost ezackly like Stila’s. Me likey!
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Tine June 14, 2012 at 2:05 pm

Dom: And cheaper too, I think :P

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Pia Barrow June 14, 2012 at 12:49 pm

Great product, I have really red tones to my pale sensitive skin and this product actually works to help correct it. I have had to hide it from my teenage daughter who really loves it too.

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Tine June 14, 2012 at 2:11 pm

Pia: Does it eliminate the redness altogether or just neutralises it down a little? ‘Cos it’s more of the latter for me.

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Kimberley June 15, 2012 at 3:07 pm

I’ve tried Stila’s version of this a long time ago and I don’t recall it being super impressive but I really want to try this out! I also want you to find out how it works!
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Tine June 15, 2012 at 3:46 pm

Kimberley: Now I’m interested to try the Stila one! :P

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Monika June 17, 2012 at 8:25 pm

You know what I love about this? Without this, my foundation and powder and bronzer all clump up on my face into circular blotches on my forehead and cheeks. When I use this all the make up goes on and STAYS on even all day. If I’d known about it earlier I would have saved a bucket load on my make up cause I wouldn’t have had to reapply so many times throughout the day!!

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Tine June 18, 2012 at 3:15 pm

Monika: That’s fantastic! I’m afraid this doesn’t do that well for my makeup as well as it did for you, but yay for you! :D

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elle June 17, 2012 at 10:44 pm

i have 2 different brands of these spiral primer! yeah i wanna know how they made it too hehe gonna break it open after its finish lol but its gonna be a quite a while..^^

xoxo elle
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Tine June 18, 2012 at 3:16 pm

Elle: A reader commented on how this is actually packaged. Apparently it’s just two interlocking tubes with the cream. Everything else is just air. *ahem spoiler alert ahem* :P

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