Tax season is upon us, so what better time to itemise my blogging expenditure, eh?
- Domain fees (~US$12/year)
- Web-hosting fees (~US$120/year)
- WordPress theme – Thesis framework (one time payment – US$164)
- Image site subscriptions (~US$40/year)
- Ebooks to learn more about blogging (so far, approximately $100)
- Photography equipment – camera, tripod, lightbox, etc. (so far, approximately $600)
- Artwork – fonts, Photoshop PSD templates, images (e.g. the ones I use for creating collages in the blog) (so far, approximately US$30)
- Blogging conferences – entry fees, transportation, and sometimes accommodation (I think this came up to almost $1000, especially after the Australian Beauty Blogger Weekend in 2011)
- The 863724129 beauty products I buy and services I try, all in the name of “research” (way too much to count!)
- Breakouts on skin from bad reaction to new beauty products
- Time spent for research, photography and writing
Return of Investment:
- Loyal readers
- Support and encouragement from perfect strangers
- Improvement in writing and photography
- Improvement in people skills
- Networking with people and brands, something I never thought possible years ago
- Skill-up in web design, HTML, CSS, etc
- The satisfaction in being able to help readers and fellow bloggers out in whatever issues they faced.
- (and more)
People think I’m nuts to blog *almost* for free, especially with the costs involved. It’s not cheap (and certainly not free) maintaining a blog.
Ultimately, the ROI is worth every cent.
PS: Please don’t let the figures above scare you. It’s just how I run my blog. You certainly do not have to spend that much to blog about your passion.