Gee that sounds a bit awful, doesn’t it? “Old” readers? By old, I don’t mean the age of the readers (God forbid!); I am referring to the loyal ones who have been sticking around your blog for ages.
Often we get so caught up in increasing the traffic of ours blogs, desperately finding more ways to increase our traffic and readership, wanting more and more and more. Well, at least, I do.
I can’t pinpoint the exact date of a particular conversation I had with Paris B; I think it must have been many months ago. We were chatting about giveaways on our blogs, and she mentioned something about holding one just for our loyal readers. In hindsight, it seemed like such an obvious thing to do, but at that time, I’ll be honest. It didn’t even come across my mind to reward my loyal readers.
In getting caught up with wanting to find more readers, I had forgotten about the ones who made my blog what it is today.
That conversation has completely changed my outlook on how and what I blog for. Yes, I am still very keen on reaching out to more potential readers, trying to “reel them in” via social media, giveaways and whatnot. But I’m no longer losing sight of those who helped me get to where I am.
Here are some ways I’ve been reaching out to my “old” readers:
- Converse with them on social media. I try to answer every question, tweet or message on Facebook if possible.
- Reply their emails. Okay, I may not reply them immediately, but I darn well try.
- Checking out their blogs and leaving comments. Again, I’ve been slacking in the department lately, so if I haven’t been leaving comments on your blogs, it doesn’t mean I haven’t been reading. I really was there!
- Sending loyal readers a small gift to thank them for their support. This was actually a very good idea I adopted from Danimezza (she mentioned doing this for her readers during a twitter chat once). I’ve only just started doing this in August; I’ll be selecting a random loyal reader every month to reward so do keep a lookout in your inboxes
You might think the last one is somewhat offering a bribe to keep my readers. The way I see it, I enjoy giving gifts to my family and friends whom I don’t see very often (at least, not daily). These are the readers who never failed to visit my blog and leave a comment on each post. I blog almost daily now, and these people actually visit my blog that much. It’s the least I can do, don’t you think?
So to my “old” readers, this post is dedicated to you. I thank you from the bottom of my heart, for your support. For taking the time to read my posts and leave comments. For helping my blog to grow. For helping me to grow.
How do you reward your good ol’ readers?