Rudiments of Rouge: Why The Blush

For someone who is nutty about blush like I am, it’s only right that I talk more about its basics. This will be specially useful for those who would like to step into the world of rouge but aren’t sure how to.

For the next 6 days, I’ll be doing a mini series all on – you’ve guessed it! – blush. I call it The Rudiments of Rouge 🙂

Enjoy!

Rudiments of Rouge

Rouge: French for red

Back in the day, blush (or blusher) wasn’t known as such. It was known as rouge. In fact, up to this day, my mother doesn’t call blush BLUSH. She still refers to it as rouge.

Vintage ad Elizabeth Arden Blush

As popular as blush now is to give an appearance of youth and radiance, it didn’t always start this way. In fact, it has quite a history. In Ancient Egypt, both men and women wore rouge in addition to the heavy kohl makeup on their eyes. It didn’t start off as powder but a thick paste that can be made from things like strawberries, red fruits and vegetables. When it came to powder, it was finely crushed ochre. In ancient Greece, wealthy elite women whitened their complexion with chalk or lead face powder (which was extremely dangerous) and painted their cheeks with a paste of crushed seeds and berries.

Vintage ad Maybelline Blush

Rouge has seen a rise and decline throughout the years. With the rise of Christianity came the decline of rouge. It was deemed as too promiscuous with new strict dress codes and behaviour. Come the Middle Ages, women went back to blush by regularly bleeding themselves to obtain a pale complexion and then put a mixture of water and strawberries on their cheeks for a soft rosy colour. Queen Elizabeth embraced the rouge and so did plenty of women. After the French revolution, it declined again as makeup was seen as extravagant and improper.

Vintage ad Savage Blush

There’s only an acceptable amount of rouge women were allowed to wear. It was the signature of wealthy upper class women. It was also a mark of prostitutes if too much was worn.

After going through so many ups and downs, rouge (or blush, as it’s now called) is here to stay. It’s a staple in any woman’s makeup bag for that pop of colour and youthful appearance. It’s definitely a must in my makeup bag.

Vintage ad

The reason I like the blush out of all the types of makeup is how it can change the look of someone. I can be sick as a dog and look like death. With a pinch of colour on my cheeks, it adds the illusion of health and I instantly look better (not necessarily prettier but at least, I look healthy).

Vintage ad Revlon Blush

Lipstick savants will disagree with me but I find that blush does a better job in perking up the face than lippie. Before you throw eggs at me, let me explain. Let’s do an experiment, shall we? Use a foundation one shade lighter than your skin. Powder it and then leave it alone for a while. Apply your favourite lipstick and look at yourself in the mirror. Next, remove that lipstick, put lipbalm on and apply a pink blush in your cheeks. Now look at the mirror again. Do you see the difference? Which is more natural? Which one makes you look younger?

The point of the experiment and for you to apply a lighter foundation is to see what you’d look like if you were feeling sickly and a bit paler than normal. Would your appearance perk up with a bit of lippie or blush? For me, when I’m not feeling my best yet I still need to head out and meet people, I make sure I “rouge up” well so that I still look relatively normal than to show them my sickly-cat pale face. If I just had lipstick on, I look “heaty” (a Chinese health description that to this day, I still don’t know how to describe) with redder than normal lips.

Vintage ad Yardley Blush

There’s a reason why people remarked “oh you look the picture of health!” when there’s colour on your cheeks. When cheeks are ruddy from the cold, it gives the person a lovely flush of colour and health. It’s a look that can be easily recreated from just a bit of rouge on the cheeks. That’s why above all, I love the blush.

Have I convinced you yet? 😉

Stay tuned to tomorrow on how to choose the right shade of blush for you!

Vintage advertisements credit: Movie Star Makeover and Vinmag

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32 comments… add one
  1. Fiona

    Great post as usual! :D. Now I know the history of blush aka rouge. I have to agree with you on the lipstick vs blush on perking up one complexion. I have unintentionally experimented with that you have suggested. If I’m without blush I can be quite plain and pale eventhough I have bright lipstick on. Can’t leave without rouge 😀
    Fiona recently posted..A Day of Fun and Full With Pampering at AUPRES X MIVVA Pampering WorkshopMy Profile

    1. Tine

      Thanks Fiona and glad you tried out the experiment! I find that if I just have bright lipstick in but a pale complexion with no colour, I look like a “keong si” (vampire) 😛

  2. Ting

    Wow I really enjoyed looking at the pictures of old blush adverts! 🙂 I remember reading from Chinese literatures about how the lady applied rough and lipstick stain in the old time. They used a piece of red paper and pressed lips together on the paper to stain lips. I am pretty sure they also used this paper to blot their cheeks for a bit of colour. 🙂

    I am curious to the history in “the Middle Ages, women went back to blush by regularly bleeding themselves to obtain a pale complexion”. Did they cut themselves to let out some blood or something? Oh dear… if that was what they did… Pity on them. They had to go through so much to achieve the socially acceptable beauty. 🙁

    Enjoyed reading this post. Made me appreciate so much more the modern makeup products we have. These days there are even organic makeup products or vegan ones. 🙂

    1. Tine

      Thanks Ting! I watch a lot of Hong Kong TVB tv series and in period dramas, the ladies use paper rouge for lip and cheek colour. When I researched it, I found it to be true!

      Yeah, can’t even imagine what it was like hundreds of years ago when they would bleed themselves for a pale complexion. Vanity is painful .

  3. Monica P

    Love all the old ads! My makeup has come a long way !!

    Monica.
    Monica P recently posted..Casual dinner in the desertMy Profile

    1. Tine

      Haha it sure has!

  4. Efrain

    What a wonderful post I can’t wait to read the next five parts.

    You’re right blush makes you look healthier and younger, in fact sometimes when I use it I look around 3 years younger, and when you have 18 that’s much saying. In my case it’s very subtle but the necessary to make it look like I have just made exercise.
    Efrain recently posted..Mi opinión: Bioré UV Perfect Face Milk FPS 50+ PA+++My Profile

    1. Tine

      Thanks Efrain. I absolutely love the flush ones get from exercise. I try to replicate that with blush. Then again, I really should just exercise, shouldn’t I? 😛

      1. Efrain

        Well I think we should exercise and still use blush 😉 Also you can only get one type of coloring from exercise and from blush there are many. (But we have to stay healthy)
        Efrain recently posted..De cómo llegué al mundo de la cosméticaMy Profile

  5. Victoria

    I really enjoy this post, thanks! My mom to this day still calls it rogue. Lol.

    1. Tine

      Thanks V. Hahaha mums!

  6. Allison

    My mom called it rouge too. Love the old print ads. Do you know the year for the Savage ad?? Since I was born with pink cheeks & often have to tone them down, lipstick wins for me. Nevertheless, I love your blush series! So smart
    Allison recently posted..ipsy Beach Beauty Bag July 2013: Instagram Video TeaserMy Profile

    1. Tine

      I’m afraid I don’t know the year of the Savage ad. Can you imagine, a ten cents store?! Dollar stores are cheap as chips now but it must be crazy expensive to a ten cents store. 😛

      1. Allison

        Tine, we actually had Woolworth’s called the Five & Ten Cents Store in the U.S. till not all that long ago. When I was little, we shopped there lol…but then I’m showing my age 😉
        Allison recently posted..essence gel-look topcoatMy Profile

        1. Tine

          Wow really? Okay I’m shutting up now 😛 😛

  7. Rosemarie

    Such an interesting post, can’t wait to read more!
    Rosemarie recently posted..Aussie Nails Monday – PurpleMy Profile

    1. Tine

      Thanks Rose. More coming!

  8. sataa

    Very informative and interesting post, I never knew anything about the history of blush I find it a bit scary that back in the days women used to bleeding themselves to obtain a pale complexion 🙁 .I am a blush girl I totally agree with you that blush gives a healthy look and is a better option for perking up your face.Can’t wait to read your upcoming posts on blush

    1. Tine

      Thanks Sataa. When I was reading up for this post, it shocked me to as to the limit people back in the day would go to to achieve pale complexions. Thank goodness for technology advancements!

  9. Grace-Melody

    So interesting! 🙂
    Grace-Melody recently posted..A golden silenceMy Profile

    1. Tine

      Thanks Grace! It’s a fascinating history, isn’t it?

  10. plue

    as a blush fiend myself, i absolutely adore blushes in all colours and textures! heck in my travel bag, blush is the one thing i never fail to bring around, and even if I did, it’s an excuse to do some blush shopping!

    though… I must say as of late I stop buying blushes, well, makeup in general as they don’t excite me as much, but blush will always have a special place in my heart. It’s my first makeup item! still not sure if I want to pick up Dior creme cheek blushes or not >.< I'm looking at their Fall 2013 blush offering though!
    plue recently posted..Guerlain Sakura Cherry Blossom G Blush & TheBalm Down Boy – Excellent Combo!My Profile

    1. Tine

      The Dior creme blushes have similar texture to Revlon’s PhotoReady Cream Blushes. They feel quite powdery but very smooth. Have fun deciding. Anyway, plenty of blushes out there if you miss them 😉

  11. adriennel

    What an interesting read 🙂 I haven’t worked out how/where to put on the blush without looking like either a prostitute or a member of the Chinese opera troop… eeepp! Looking forward to more posts on this.

    1. Tine

      Thanks! Hahaha just make sure you don’t do stark bright diagonal stripes on your cheeks and you won’t have to worry about looking like a Chinese opera singer 😛

  12. Swati

    hey Tine…i am not a fan of blush but totally loved this post! the vintage ads are the USP.
    Swati recently posted..Blogging Series Vol. 11 – Setting goals for the blog!My Profile

    1. Tine

      Haha thanks Swati! I might make a blush convert out of you before the week is over. Or completely turn you off it from way too much blush 😛

      1. Swati

        haha….m already beginning to like blush for a youthful look ;P
        Swati recently posted..Blogging Series Vol. 11 – Setting goals for the blog!My Profile

  13. En En

    I first discovered rouge when I saw my mom applying her bright red lipstick on her lips then dotted lightly on her cheeks and blending it. I thought that was so cool and wanted to try it out. Growing up with a pale face/complexion, I like the tint of pink on my face. I can’t say the same for lipstick. I was horrified by how ‘Ronald McDonald’ I looked with those lips. Since then I couldn’t live with the blusher which really does alter how I looked!
    En En recently posted..It’s My 30th Year on EarthMy Profile

    1. Tine

      Wow how cool is your mum? That’s such a good idea! It’s great isn’t it, how blush can lift one’s appearance? That’s why I like it so much 🙂

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