Prior to starting this beauty blog in 2007, I had a personal blog that I was blogging on for 2 years. I wrote personal anecdotes, shared recipes, lifestyle stories, etc on that personal blog. To me, that was a sort of personal-cum-lifestyle blog, which was why I dedicated Beautyholics Anonymous solely to beauty stories. BA was primarily a beauty blog and while I included a few personal stories here and there, to me, it was still a beauty blog and where I share my passion about skincare and makeup.
The personal blog is long defunct and I must admit that without another blog to take on the load of personal and lifestyle categories, I started to include them into BA. What started out solely a beauty blog has turned into a somewhat beauty-lifestyle blog. And I’m not the only one.
I’ve seen this happen to many beauty blogs I subscribe to. Over the years, they have evolved from writing about beauty stories alone to lifestyle, home, food, personal stories and so on. The blogs’ names still remain the same but the style has changed. Those blogs are no longer just about beauty alone.
This begs the question if you’re starting out as a beauty blogger: should you stick to just blogging about beauty or should you broaden your niche?
This depends on your vision for your blog. Do you want it to solely be on product reviews? Do you want it just to be about products and tutorials?
Personally, I tend to categorise beauty blogs to two types:
1) You’re a Temptalia, where you focus on detailed product reviews and beauty stories, or
2) You’re a Karen from Makeup and Beauty Blog, where you write anecdotal product reviews and fun, lifestyle stories.
This is not to say that one type of blog is better than the other. Both types of blogs are equally good. What do you reckon your style of blogging is? Maybe it’s different from the 2 types of blogs mentioned above?
I used to think that I could just stick to beauty stories but it turns out, I couldn’t. I wanted to write more. I wanted to add stories on travel, on health and fitness, etc that has nothing to do with skincare and makeup. As my blog grows, my readers follow along my journey and they see me grow as well. I’d love to be able to share personal stories with them on the blog too instead of just sharing them on social media. I’ve had readers who have followed me all the way from my personal blog and onto BA, witnessed my heartbreak in a broken relationship, shared my excitement in meeting someone new, followed my journey from Malaysia to Australia and to what I am today. I want to be able to share more on BA, which is why it’s no longer just a beauty blog.
There’s nothing wrong with just blogging about beauty if that’s what you like. If you find that you don’t just want to blog about beauty and that you’d like to blog about fashion, health and fitness, food, home, travel, etc too, then go for it. There’s no need to pigeonhole yourself to just one category. Blogging gurus say that the riches are in the niches but I’ve seen so many lifestyle blogs grow to become very popular these days that frankly speaking, that statement no longer bears much weight.
Having said that, do try to keep the topics to what your blog really is all about as pertinent as possible. There’s no continuity of content if one day you’re blogging about an eyeshadow palette and the next day you’re blogging about the best place to buy tyres for your car. This confuses new readers who may not understand what your blog is actually about.
The beauty of blogging is that it can be about anything and everything. So what will yours be?