As much as I understand and support breast cancer awareness in October, I did not feel compelled to talk about it much (other than a gentle reminder to do a breast self examination) this year. As time goes by, I feel as though the cosmetic industry is seeing October as a “let’s come out with pink products, slap pink ribbons on them, and c-c-c-cash in!” month. Harsh as it may be, it certainly looks like that’s what’s going on.
Just like Valentine’s Day, Breast Cancer Awareness month is becoming more and more commercialised. Sure the pink makeup’s pretty. But it annoys me at times when I see these major cosmetic tycoons churn out products, telling the public that they would, for example, donate 10 cents of every product sold. The thing is, these “limited edition” products usually cost a pretty penny. What is ten cents compared to the huge profit margin they get in return? Merely chicken feed.
For once, I’d love to see a cosmetic brand say “this year, there will be no new products just for breast cancer awareness month. We will, instead, donate the money to an awareness foundation and/or charity”. That would be good now, wouldn’t it?
Breast cancer awareness should be carried out every day. Women going through breast cancer and survivors of the illness should be remembered every day, and not just in October. Breast self examinations should be done every month (something I finally started doing and have continued to do so after seeing the GP and doing my pap smear).
I did not intend this post to be patronising, especially for those who have bought limited edition makeup during the awareness month. Or even rally for breast cancer awareness in forms of walks and marathons (hats off to you. Really). I’m simply writing this to remind myself that I should never get carried away with all the new and pink products I see come October (and I do. It is difficult to resist those pretty, pink items). Hopefully I’ll remember to read this post again next October and remind myself to donate that money to the National Breast Cancer Foundation instead.