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Happy hump day, folks!
Today’s post is geared towards bloggers who monetise their blogs by running ads. If you don’t monetise your blog but would still love to know how to track links on your website, please read on.
You’ll notice that I run ads on Beautyholics Anonymous. I’m not talking about sponsored posts here; these are banner ads that you see on my sidebar. Many websites also have horizontal (leaderboard) ads at the top and/or bottom of the page, long vertical (skyscraper) ads on sidebars, and smaller rectangular and square ads. There are 3 types of ads that I run on the blog: Google Adsense image banners, a Mode Media banner and banner space that is leased directly via my blog.
All advertisement links are tracked to see how it’s working on the website on a monthly basis. What’s this tracking about, you ask? Well, each advertisement link that is placed on the blog must be tracked by the advertiser (or 3rd party party go-betweens like Mode Media and Google) to see if people are clicking through those links. Is the advertisement reaching as many people as possible? How’s the conversion rate? Have sales increased from placing ads on that particular website? If it is, let’s continue to advertise via that website. All that jazz.








