
It’s strange how well-known female cosmetics powerhouses like Estée Lauder, Elizabeth Arden and so on are but Helena Rubinstein is not, especially when she practically is the “inventor” of beauty. You know that saying “there’s no ugly women, only lazy ones“? That was quoted by Helena Rubinstein. She revolutionised the way women looked after their skin with her famous jars of beauty cream.
Madame Rubinstein left Poland for Melbourne in 1902 and began selling her famous Crème Valaze (no longer in production) in Melbourne. Her very first shop was at the fashionable Collins Street. She grew her name and brand in Melbourne so greatly that she decided to also open a store in London. Yet the funny thing is, even though Madame Rubinstein started her empire in Melbourne, it’s not sold in Australia now. I have absolutely no idea why.
Helena Rubinstein is widely available in Japan though and I thought it’s high time I try out some of her products. I wasn’t sure which skincare product to try out and as they were expensive, I didn’t want to simply buy something that may not work for me. So, in the end, I decided on makeup instead and I picked up what the sales assistant considered to be their fanciest foundation, and that’s the Prodigy Powercell Foundation.








