If you read my post yesterday on why I think skin whitening is bollocks, you’ll know that I originally wanted to do a review on a serum I’ve been using but ended up ranting about skin whitening instead. What can I say? This girl sure can ramble on. 😛

Back to the original subject at hand, which are my thoughts on a brightening serum I’ve been using for the past month. When I had that amazing Kerstin Florian facial at Aurora Spa a few months ago, I had the pleasure of also trying out a few skincare products of the same name. Today, I’d like to show you a serum that I tried and love, and that’s the Correcting Brightening Facial Treatment.

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Image Credit: Vanity Beauty

A few weeks ago, I had a chat with a reader who wanted to know about the difference between skin whitening and skin brightening. Skin whitening is a very common trend in Asia. Advertisements are almost always portraying fair skin that encourages women to reach these crazy expectations of skin colour. It’s not just amongst the Chinese; this affects all skin types and colours too. People aren’t just looking to whiten their face but also their, err, nether regions. The term “snow white” has never been more used. Nor has it been scarier.

The problem with skin whitening products is that they often contain unregulated ingredients. So often fluff ingredients like essential oils and extracts of this-and-that hide the other more dangerous ingredients with technical scientific names that people often just overlook because hey, who wouldn’t want this amazing extract of cucumber on your skin that perhaps is the one that brightens the skin, eh?

Image credit: Azchael

Even though more and more beauty products are banned by Asian countries because of level of harmful ingredients in them like mercury, small vendors are selling so-called skin-whitening products on the black market. After all, if there’s a demand, there will be supply and believe you me, demand for fairer skin is overwhelming.

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THE GIVEAWAY IS NOW CLOSED. THANK YOU FOR PARTICIPATING!

Do you know that it took me over a week to come up with the name Beautyholics Anonymous? This wasn’t what this blog was originally going to be called. The first name I came up with was – and I cannot believe I’m telling you this because so far, only Paris B knows – Essence of Woman.

Sounds quite cringe-worthy now but at that time, it was the only thing I could come up with. It sure was difficult coming up with a name for a beauty blog. Still, Essence of Woman sounded a bit like, er, woman juice, so I tossed the idea pretty soon after. Then I thought, what am I? I love skincare. I love makeup. I love talking all things beauty. Heck, if there’s a word for it, I’m a beautyholic!

Thus, Beautyholics Anonymous was born.

This was 6 years ago. What could have been woman juice is now my baby and my brand. It turned into something so much more to me than just a beauty blog. I can’t even begin to tell you how much the blog has grown and it wouldn’t have if not for you, dear readers. You make me want to push myself out of my comfort zone. Your presence and support encourage me to want to do more. I’m so thankful for you.

As Beautyholics Anonymous celebrates her 6th birthday today, what better way to celebrate this momentous occasion with a slice of cake (but of course. It’s not a birthday celebration without cake) and a giveaway for you! One lucky reader will be able to win the following prizes, which are sponsored by yours truly.

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