I was reading a past issue of InStyle UK a few weeks ago and stumbled upon this article:
When I saw how much these beauty editors were using per day and how much they cost altogether, I figured “surely I don’t use that much!”. So, for a bit of fun, I thought I’d do a beauty audit on myself too. I gathered the skincare items and makeup I used on a regular day, lined them up, wrote down the price of each item and calculated the total amount. Son of the gun, the final figure shocked me.
Here, picture this scenario.
If you received an email from girlsjustwannahavefun12345@gmail.com requesting for your media kit, would you entertain it? Or would you immediately click on the Delete button? What if the Girls Just Wanna Have Fun* company was actually a legitimate website that sells pretty party dresses and accessories but for some reason doesn’t have a proper email address and used a free web-based one like Gmail instead?
Me, I would have deleted that email right away. I wouldn’t have known of said brand’s dresses because just looking at that email address alone would sound the warning bells in my head. The dresses could have been cute. It could be selling accessories I’d really like to buy. It could be stocking pretty cool stuff that I’d love to share with my readers.
I wouldn’t have known because 1) with an email address like that, it would probably have ended up in my spam box or 2) I would have dismissed it altogether. As a brand, you would have lost credibility and potential ways to work with the blogger. You would have lost a sale right there and then. You would also have lost the potential to hook up with advertisers because really, trying to sell your brand with girlsjustwannahavefun12345@gmail.com really isn’t going to cut it.
I can’t even stress the importance of having a professional email address if you’re a brand. It baffles me when companies use free web-based email addresses like Gmail, Yahoo or Hotmail. It doesn’t matter if you’re a tiny brand; if you have something to sell, you have to step up and at the very least get a professional email address. It doesn’t cost much a year (some cost as little as $4 a month). Why would you hurt your brand by not using a professional email address instead?
THE GIVEAWAY IS NOW CLOSED. THANK YOU FOR PARTICIPATING!
Thank you so much for the great response on the L’Oreal Melbourne Fashion Festival Flash Giveaway. I really hope you’ve enjoyed the week of giveaways. I’ll be announcing the 7 winners tomorrow so please stay tuned.
And now, on to just one last giveaway of the month! Now I know I’ve been yammering on about LMFF for the past week and that the flash giveaways were eligible for Australian readers only. Today, I’d like to share a bit of that LMFF fun outside of Australia, so this giveaway is just for you, dear international readers!
Today I have 3 L’Oreal prize packs to give away. In the interest of full disclosure, this is my stash. Prior to LMFF week, L’Oreal kindly sent me a heap of makeup for the 7 L’Oreal Paris runway looks to play with. During the week, I also received a number of goodie bags that contained some skincare and makeup goodies too (ahh, the joys of front row seats :P). As I only have one face, two eyes, a nose and one mouth, there’s no way I’m going to be able to use all of them. I thought you might like ’em instead! Every item is brand new. None has been opened or swatched. The seal on each item is intact.
Three lucky readers will get to win one of these prize packs! Each pack contains a mixture of the makeup used in the 7 L’Oreal Paris Runway Looks in the LMFF. This is not a flash giveaway, so you don’t need just 24 hours to enter. 😛
How is it that it’s the final day of LMFF already? It just seems like last week that I received that fateful email that told me I was selected as one of L’Oreal Paris’ Official Bloggers for 2013 and I did that dance. Seems like yesterday that I was completely freaking out on the first day because I didn’t really know what I was doing. Where did the time go?!
Day 7 was pretty free and easy for me. In the afternoon, we were allowed backstage again and this time, we had the opportunity to do a proper interview with Rae Morris. During the week, she was so busy working that she wasn’t able to answer many of our questions. This time, she kindly allotted some of her precious free time to us and we bombarded her with questions. 🙂
We hate spam as much as baked beans. We also won't share your details with anyone because we're selfish like that.