Jurlique is an Australian brand that has always fascinated me. It was the first brand of natural skincare I learned of, and unfortunately, they also had one of the most unappealing packaging I’ve seen in natural skincare products till about a couple of years ago. I’m so glad they’ve decided to change their packaging to the sleeker, sexier bottles and matte tubes compared to the sterile ones they used to make.
Jurlique was founded in 1985 in South Australia. Did you know that most of the products you see at Jurlique counters and stores use ingredients sourced directly from their 153-acre farm just outside Adelaide? Oh to be able to visit that farm!
A couple of weeks ago, Jurlique launched their latest range of skincare products – the Purely Age-Defying range. I had the pleasure of attending an intimate beauty bloggers’ event held at the Jurlique store at Melbourne Central, courtesy of Jurlique and Torstar Communications.

The Purely Age-Defying collection is a range of anti-aging skincare products that promises to help minimise the appearance of fine lines and wrinkles while providing long-lasting hydration. The products in the range are the Ultra Firm and Lift Cream, Facial Serum, Night Lotion, Eye Cream, Refining Treatment and Hand Treatment. I had a play with some of these products, and my first impressions are that they have a lovely texture, aren’t heavy and they smell really good. Typical of Jurlique products, really.










