
When bloggers get together and talk shop, there’s a lot about blogging we can discuss on. Like when I met up with Paris B in February. We chatted till time was forgotten. I love chatting about blogging with this lady. She has plenty of pearls of wisdom to offer. ๐
One of the topics we covered was a very interesting one about brands/PRS who push new products out to bloggers and getting bloggers to generate the hype quickly to the readers. I’m fortunate as I’ve only encountered very few pushy PRs who want me to review products within a short time frame just to create a buzz and meet the launch date. The thing is, you’ll soon notice that every other blogger would be blogging about the same lipstick or nail polish around the same time. I’m sure you’ve seen this going on and know what I mean.
Paris B told me stories about some of the ones she’s worked with, how very pushy and unpleasant they were and so on. I couldn’t help but think, man, I have it pretty good. ๐
See, I do get where the PRs are coming from. Their job is to push the products out and make sure people know about them. They have to answer to the brands and fulfil quotas. If the product is a limited edition piece, it’s understandable to want to create a big buzz as soon as possible and to perhaps have bloggers create that hype for the brand. But if it’s not a limited edition item, I can’t help but wonder – what’s the rush? Why not wait it out?
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