
I’ve been using Facebook a lot more often these days to engage with the readers of my blog. To be honest, when I first signed up for a Facebook page for the blog, I did it because everyone else did it. Every other blogger had one too. Being the kiasu (Chinese for ‘afraid to lose’) person that I am, I quickly got on board. I was also curious as to how having a Facebook page for the blog would work to my advantage. I was already quite active on Twitter. Do I even have the time to maintain another form of social media?
As time went on, I realised one thing about my Facebook page. The audience I was reaching on Facebook was completely different from the ones on Twitter. My Facebook demographics was different. The audience I was engaging with varies from Twitter. When I discovered I could reach both forms of social media at the same time (i.e. linking the blog’s Facebook page to Twitter), well, it was like killing two birds with one stone.
So what do I mean by difference in demographics for Facebook in comparison to Twitter, and how does that help me engage with my readers more? The answer is in the Insights.








