I remember the first time I tried out Google Analytics years ago. My first impressions were somewhere along the lines of “what sort of incomprehensible gibberish is this?” It was difficult to understand, and I didn’t know A from B.
What made it even more stressful was when PRs started contacting me for my web figures. Daily hits? Page views? Unique visitors? What, they’re not the same thing? Bounce rate? Boing boing!
What a head scratcher.
Right, so today, I’m going to try to make it as simple and easy to understand as possible. No technical mumbo jumbo. The four types of figures that you need to know are all on your Google Analytics Dashboard. These are the figures brands are most interested in, and the ones you should have in your media kit.
