I was actually contemplating on not going for the launch of the Zac Posen for Target today due to the cold weather, and if the crazy wind storm yesterday was going to come back again. It’s a 30 minute walk to Chadstone, with lots of trees around, and I sure as heck am not going to risk my life for this 😛
Thank God the winds weren’t as strong today, and the sun was up albeit pretty cold. With my woolies, I took a walk to the shopping centre, and reached there at around 10am.
The entrance of Target did not have any big banners or such declaring the launch of the new collection, but there were a few sales people, all nicely suited up for the occasion, welcoming customers into the store, and were carrying out questionnaires.
There were a LOT of women checking out the collection. They were simply taking the outfits out in stacks to have them tried out at the fitting room. The collection has a lot of black, white, red, brown and purple-yellow outfits. Not really my thing, but I thought I’d give ’em a try.
Please excuse the quality of the photos you see below. I had to sneak my camera in, because photography was not allowed in the shopping centre. I had to switch to my mobile phone’s camera next, as the digital camera was making too loud a noise everytime I snapped a photo. I tried out four pieces.


I can’t really recall the exact price of the dresses below, but they are in the AUD179.99 to AUD199.99 range.


The purple dress is really odd. There was this long piece of purple ribbon attached to the dress which you’re supposed to loop over the other shoulder or something. I think it looks weird, but I reckon it’s just me that it looks ugly on :p
I didn’t try the rest of the funny-looking purple-yellow outfits. It would be too obvious to the sales assistants that I was simply trying them on for fun without even buying. Any other time would be fine, but since today’s the launch and everyone’s busier than bees, I thought I’d cut them some slack.
I ended up buying nothing from the collection. Even the quality of the red dress was seriously good, I just couldn’t bring myself to buy it just yet. Plus, the more I looked at the puffy sleeves, the more turned off I got. Oh well. The experience was fun though.
My biggest disappointment (and I was really ticked off by this) is that they don’t stock the Zac Posen for Target bag in Chadstone! According to the Designers for Target website, Chadstone was supposed to stock the full range collection (except for the ottoman dress), but when I checked with the sales assistant regarding the bag, she said that there weren’t any. Gah.

The ottoman dress is the red dress which was made famous by Katherine Heigl at the 2007 Emmy Awards.
At Zac Posen’s request, this dress was produced in limited numbers to maintain its exclusivity. You’ll have to register at the Designers For Target website in order to be in the waiting list to be able to buy the dress. Bear in mind that not everyone who registers with the site will be able to buy the dress, as they will have to match with the available stock. The ottoman dress is sold at AUD299.99.
The website now displays the entire Zac Posen for Target collection (this was not available before today). You can check out the collection here.
Oh, and please do not compare me with the model :p