This week, I’m doing a brand focus on L’Oreal to celebrate the Virgin Australia Melbourne Fashion Festival (formerly known as L’Oreal Melbourne Fashion Festival). This brand focus is not sponsored content. L’Oreal Paris is really amping up the winged liner look big time this year. There are plenty of winged-liner looks that are gracing the [...]

For day 1 of VAMFF, I headed backstage for the David Jones Opening Night to see how the hair and makeup was done. Opening night’s hair screams 4S – straight, shine, sleek and sophistication. That’s what L’Oreal Professional hair directors, Caterina Di Biase and Brad Ngata were going for. It’s youthful, it’s easy to wear [...]

Happy first day of VAMFF folks! The festival started off with a very windy morning at Docklands today where we were given a sneak peek into the VAMFF Arrivals Village. This is what you’ll see when you first step onto Central Pier this evening. Graeme Lewsey, CEO of the Virgin Australia Melbourne Fashion Festival, unveiled [...]

Last year’s Melbourne Fashion Festival was so much fun that I thought I’d bring you a bit of fashion week action again this year. The Virgin Australia Melbourne Fashion Festival (formerly known as the L’Oreal Melbourne Fashion Festival) will kick off on Monday and it’s going to be an exciting week! My coverage of the [...]