An Update To Who Owns What

An Update To Who Owns What

It was three years ago when I blogged about which big ol’ brand owns what. Figured it’s time to do an update with more brands. It was fun and certainly educational researching these brands. Some of the parent companies of brands I know and love came as quite a surprise.

For example, a lot of people know Bourjois to be the sister brand of Chanel. What I didn’t know was that Bourjois actually came into the picture first (1863), not Chanel. In 1924, Coco Chanel approached Pierre Wertheimer, who was then the owner of Bourjois, to help her develop her famous perfumes. These days, it’s Bourjois and the Wertheimer family who own the Chanel empire. So, contrary to popular belief, Chanel doesn’t own Bourjois, but the other way round. Interesting, eh? 😉

Estee Lauder: Estee Lauder, Aramis, American Beauty, Aveda, Clinique, Bobbi Brown, Bumble & Bumble, Darphin, Prescriptives, M.A.C. Cosmetics, Jo Malone, Origins, Ojon, Flirt, GoodSkin Labs, Creme de la Mer, Tom Ford, Smashbox

L’Oreal: L’Oreal Paris, L’Oreal Professional, Maybelline New York, Lancome, Helena Rubinstein, Vichy, Biotherm, La Roche Posay, Redken, Skinceuticals, Garnier, Keratase, Matrix, Pureology, Mizani, Essie, Kiehl’s, Shu Uemura, Giorgio Armani, Roger & Gallet, Ralph Lauren, Cacharel, Diesel, Viktor & Rolf, YSL Beaute, Maison Martin Margiela, Stella McCartney, YUE SAI, Sanoflore, The Body Shop

Proctor & Gamble: Cover Girl, Max Factor, Olay, Clairol, Nice ‘n Easy, Ivory, Noxzema, Pantene, SK-II, Dolce & Gabbana Cosmetics and Fragrances, Hugo Boss Fragrances, Sebastian Professional, Fekkai, Wella, Vidal Sassoon, Gillette, Head & Shoulders, Old Spice

Johnson & Johnson: Neutrogena, Aveeno, Clean & Clear, RoC and Lubriderm.

Coty, Inc: Rimmel London, Cutex, Sally Hansen, OPI, Adidas, Playboy, Guess Parfums, Roberto Cavalli, Bottega Veneta, Vera Wang, Balenciaga, Marc Jacobs, Vivienne Westwood, Chloe, Joop!, Davidoff, Chopard, Calvin Klein, ck one color cosmetics, Cerruti, philosophy skin care, most celebrity fragrances (Jennifer Lopez, Beyonce, Kate Moss, Halle Berry, Heidi Klum, Lady Gaga, David & Victoria Beckham, Sarah Jessica Parker, Kylie Minogue)

LVMH: Fresh, Dior, Guerlain, Givenchy, Kenzo, Benefit Cosmetics, Make Up For Ever, Acqua di Parma, Nude

Revlon: Revlon, Almay, Natural Wonder, Charlie fragrances, Mitchum, Ultima II, Gatineau

Unilever: Dove, Impulse, Pears, Lux, Lynx, Pears, Rexona, SunSilk, Vaseline

Source: Basenotes, Chanel on Wikipedia

For weekly updates, news and heaps more fun stuff, do subscribe and join the awesome BA Insider community!

Join the BA Insider Community



44 comments… add one
  1. Kaye

    This was really fascinating, I honestly had no idea.
    Kaye recently posted..Friday Mani: French Connection FCUK Nail Polish In Clockwork OrangeMy Profile

    1. Tine

      Kaye: When I was researching all the big names, I was surprised at the smaller brands under them too. Fascinating stuff 😛

  2. Wendy & Co.

    Thanks for this, I’ve bookmarked it! I had no idea Benefit was under LVMH..
    Wendy & Co. recently posted..Lana Del Rey Looks Thrilled in H&M.My Profile

    1. Tine

      Wendy: Me neither! That was one of the biggest surprises for me to find out that Benefit is under LVMH.

  3. S. Drama&Makeup!

    I was looking for a post like this one, really interesting.
    Thanks for sharing 🙂 xx
    S. Drama&Makeup! recently posted..Books: Never Let Me Go.My Profile

    1. Tine

      Haha you’re very welcome! 🙂

  4. gio

    Thanks for this, how interesting!
    gio recently posted..Sunday Random Ramblings, Vol.35My Profile

    1. Tine

      Gio: I found it very fascinating too when researching it 😛

  5. Jade

    This stuff always fascinates me for some reason 🙂 thanks for the update!

    1. Tine

      Jade: I found it very fascinating when researching it too! 😛

  6. LeGeeque

    Bernard Arnault and his evil LVMH empire wants to own the world >.< (OK, I should stop calling names since I am a fan of a lot of stuff under LVMH *slinks away shamefully*)
    LeGeeque recently posted..It’s My Cake Day!My Profile

    1. Tine

      LeGeeque: Hahahahahaha indeed you and I have a lot of stuff under LVMH! 😀

  7. Michelle Beh

    Thanks for the info!! Never thought about this!!

    1. Tine

      Michelle: My pleasure Michelle. I had fun researching it. Fascinating stuff 😛

  8. Crystal

    Wow this is really an enlightening post…. i had fun reading it and learnt alot! Thanks! 🙂

    1. Tine

      Crystal: My pleasure! I had fun researching it 😛

  9. Susie

    Unilever owns Axe, too!!! There was a huge hoopla over how their Dove “Real Beauty” campaign was a total contradiction to the pretty misogynistic messages in the Axe campaigns.
    Susie recently posted..Review: Organix Hydrating Moroccan Argan Oil Body WashMy Profile

    1. Tine

      Susie: See I didn’t know that! I know about Dove’s Real Beauty campaigns but not the Axe ones. Going to Google it now. Thanks for the heads up 🙂 I’m thinking that with a big parent company owning brands such as these, running contradictory campaigns, it’s often a case of the right hand doesn’t know what the left is doing.

  10. Annabella Freeman

    Mmm everyone has a price – didn’t know about Kiehl’s being owned by L’oreal. Ah well that’s big business for you!
    Annabella Freeman recently posted..Weight Watchers week 3My Profile

    1. Tine

      Annabella: When I research more brands for this update, it unearthed a lot of things I didn’t know either. Like Kiehls under L’Oreal. Or Benefit under the big LVMH. Many times, I was like, whaaaattt??? 😛

  11. Ana

    Sephora is LVMH too.

  12. Maria

    My father works at Proctor &Gamble, they have an employee shop where they can buy discounted P&G products. SKII products retail in high end department stores for over $400 for a small pot of face cream, I purchased 5 ( staff limit) at a coat of $3 per pot in the employee shop. The mark up on these items should be illegal. Yes, you heard it right, $3 and some oblivious consumer dressed to the nines in Dior and Chanel paid $400 for the same thing. It’s just CREAM.

  13. Celia Aurora

    L’Oreal owns urban decay as well

  14. cas

    Unfortunately, all of these companies test on animals. 🙁 search for the “cruelty free” label.

  15. michael

    It always amazes me that a professional salon would even consider carrying a line owned by L’Oreal like L’Oreal Prof. Redken, Matrix etc. Knowing they have a billion dollar advertizing budget to tell consumers they can buy professional quality home hair color & and products at there local drugs store and big retail centers like Target & Walmart. And they wonder why 3 out of every salon will close in there first 5 years. Are these salon owners naive or just stupid?

  16. McKenzie

    It’s worth noting that LVMH owns Sephora as well!

  17. Precision Artistry

    I didn’t see YSL or Georgio Armani ?

    1. Tine

      They’re mentioned in the post. Both by L’Oreal.

  18. Tracy

    Don’t suppose you know what the ethics are for applying for jobs with a sister company?

  19. Valere Skincare

    You are so awesome! I don’t suppose I have read anything like
    this before. So good to find another person with some original thoughts on this
    subject. Seriously.. many thanks for starting this up. This site is something that’s needed on the web, someone with some originality!
    Valere Skincare recently posted..Valere SkincareMy Profile

  20. Ted

    To meet extra holiday weekend, Jordan Melo M10 “SuperSaturday” program passing
    within Taiwan think about on satellite new-year on the other hand,
    the country in addition show while in the sporting activities entire world ultra week-end after
    now. Not only for your NFL very pan and additionally a number of priceless presentations placed at the
    conclusion of many working week, ones NBA TEAM pair NCAA heavyweight residential district together with marquette
    even hearalded into the tournaments. Often support the U
    . S . at a college or university from mutual special occasions of
    the Jordan name towards the end for this week or so shown Jordan Melo M10 “SuperSaturday” series of
    sneaker capital. Involving 5 couples of shoes and boots using melon vine the big apple knicks, marquette institution business,
    led with Susan Anthony in addition to a Georgetown school set dairy cattle equally
    an build location for the best yield. Alongside Susan Anthony accustomed to
    our dark, white colored, tangerine kind, marquette variant for our own green, grayness, also really
    discovering. Just like you should mention listed here pics.
    Ted recently posted..TedMy Profile

  21. Neurorise review

    Hi there just wanted too give you a quick heads up.
    Thhe words inn you article seem tto be running off the screen in Ie.
    I’m not sure if thi is a formatting issue or sometthing to do with browser
    compatibility but I figured I’d post to let you know.
    The style and design look great though! Hope you gget the issue solved soon. Thanks
    Neurorise review recently posted..Neurorise reviewMy Profile

  22. regalos de empresa para niños

    Recompense a sus mejores clientes del servicio y asociados
    con un selecto regalo. Los regalos corporativos
    pedidos mediante nuestra página web incluyen un servicio peculiar : encargo gratis y nuestro nuevo envoltura para regalo de color marfil y negro, cortesía de el piso.
    para más aclaración y un presupuesto individualizar, contacte con:¿Cuáles son los mejores regalos de
    empresa para estimular mi canal de ventas? A esta cuestión se enfrentan muchos directivos y responsables de
    área por estas fechas, y la verdad es que no resulta claro de responder.
    Más aún ciervo la avalancha de productos y artículos de todo tipo que hemos visto desfilar por nuestras oficinas en los últimos años : desde la socorrida memorándum, pasando por la
    realista set de escritura, inclusive llegar a la tradicional damajuana de caldo.

    Regalos de empresa, todos , que tradicionalmente han demostrado ser eficaces para fidelizar a nuestra red de distribuidores, mas que parece que con el ciclo
    han perdido esa esnobismo y lozanía que les hacía especiales.
    Un hecho que nos obliga a localizar nuevos estímulos que mantengan íntegra
    esa capacidad para despertar el compromiso de nuestro canal de ventas
    En Galanta, tal especialistas en marketing
    promocional, hogaño os queremos echar una mano en esa tarea de
    busca, presentándoos una selección de 10 regalos de empresa
    con los que agasajar a vuestro equipo mercante, empleados y distribuidores estas
    navidades. Artículos que os ayudarán a tenerles con ese compensación de acicate precisa para
    alcanzar los objetivos, demostrándoles de paso lo esenciales
    que son dentro del dispositivo de la empresa.

    regalos de empresa para niños
    regalos de empresa para niños recently posted..regalos de empresa para niñosMy Profile

  23. wedding invitations ideas

    That’s why eInvite is right here. We make it as straightforward as possible for you to
    purchase marriage ceremony invitations online that make a strong impression.
    wedding invitations ideas recently invitations ideasMy Profile

  24. disney crossy road hack

    Hello! I could have sworn I’ve been to this website before but after browsing through a few of the posts I realized it’s new
    to me. Nonetheless, I’m certainly pleased I discovered it and I’ll
    be bookmarking it and checking back regularly!
    disney crossy road hack recently posted..disney crossy road hackMy Profile


    With my middle school grandchildren visiting, I’ll be checking out these sites. recently posted..http://www.cyberendeavour.orgMy Profile

  26. mejores auriculares bluetooth

    Hi to all, the contents existing at this web site are actually awesome for people knowledge, well, keep up the good work fellows.
    mejores auriculares bluetooth recently posted..mejores auriculares bluetoothMy Profile

  27. Leigh

    Usually I don’t learn post on blogs, however I wish to say that this
    write-up very compelled me to take a look at and do it!
    Your writing style has been surprised me.

    Thanks, very nice article.
    Leigh recently posted..LeighMy Profile

  28. Foster

    And grasp time management abilities, possibly using The Seven Habits of Highly Effective People by Stephen R.
    Covey, so you’ll be able to really invest time in creating your profession.
    Foster recently posted..FosterMy Profile

  29. Coco

    Bourjois is owned by Coty, Inc now also.

  30. Evan

    What could also be of no further use to at least one
    person and considered waste to be dumped, could also
    be of use to the subsequent particular person,
    and is the basis of the rag selecting trade, the sifting by means of
    of refuse at landfills for recovery and resale, a really basic historical
    waste management follow still functioning in lots of
    international locations, typically performed on a extremely organised commercial foundation.
    Evan recently posted..EvanMy Profile

  31. cara merawat rambut

    You make an interesting article, but I can not try all the products from them, then how to start this. I prefer to use the traditional way, because it is far from harsh chemicals

Leave a Reply

Share your latest blog post with us!

Scroll To Top

Not another bloody pop-up! I know. But now that I've gotten your attention (because this is how I roll *ahem ahem*), come join the BA Insider community! Sign up for a weekly newsy letter for your beauty and lifestyle fix. Straight to your inbox.

Because I love you for reading this and not closing the pop-up just yet, you'll also receive a FREE Skincare Cheat Sheet where I share some of my tips for taking better care of your skin. Let's keep that gorgeous mug of yours glowing!

We hate spam as much as baked beans. We also won't share your details with anyone because we're selfish like that.