An Update To Who Owns What

An Update To Who Owns What

It was three years ago when I blogged about which big ol’ brand owns what. Figured it’s time to do an update with more brands. It was fun and certainly educational researching these brands. Some of the parent companies of brands I know and love came as quite a surprise.

For example, a lot of people know Bourjois to be the sister brand of Chanel. What I didn’t know was that Bourjois actually came into the picture first (1863), not Chanel. In 1924, Coco Chanel approached Pierre Wertheimer, who was then the owner of Bourjois, to help her develop her famous perfumes. These days, it’s Bourjois and the Wertheimer family who own the Chanel empire. So, contrary to popular belief, Chanel doesn’t own Bourjois, but the other way round. Interesting, eh? ;)

Estee Lauder: Estee Lauder, Aramis, American Beauty, Aveda, Clinique, Bobbi Brown, Bumble & Bumble, Darphin, Prescriptives, M.A.C. Cosmetics, Jo Malone, Origins, Ojon, Flirt, GoodSkin Labs, Creme de la Mer, Tom Ford, Smashbox

L’Oreal: L’Oreal Paris, L’Oreal Professional, Maybelline New York, Lancome, Helena Rubinstein, Vichy, Biotherm, La Roche Posay, Redken, Skinceuticals, Garnier, Keratase, Matrix, Pureology, Mizani, Essie, Kiehl’s, Shu Uemura, Giorgio Armani, Roger & Gallet, Ralph Lauren, Cacharel, Diesel, Viktor & Rolf, YSL Beaute, Maison Martin Margiela, Stella McCartney, YUE SAI, Sanoflore, The Body Shop

Proctor & Gamble: Cover Girl, Max Factor, Olay, Clairol, Nice ‘n Easy, Ivory, Noxzema, Pantene, SK-II, Dolce & Gabbana Cosmetics and Fragrances, Hugo Boss Fragrances, Sebastian Professional, Fekkai, Wella, Vidal Sassoon, Gillette, Head & Shoulders, Old Spice

Johnson & Johnson: Neutrogena, Aveeno, Clean & Clear, RoC and Lubriderm.

Coty, Inc: Rimmel London, Cutex, Sally Hansen, OPI, Adidas, Playboy, Guess Parfums, Roberto Cavalli, Bottega Veneta, Vera Wang, Balenciaga, Marc Jacobs, Vivienne Westwood, Chloe, Joop!, Davidoff, Chopard, Calvin Klein, ck one color cosmetics, Cerruti, philosophy skin care, most celebrity fragrances (Jennifer Lopez, Beyonce, Kate Moss, Halle Berry, Heidi Klum, Lady Gaga, David & Victoria Beckham, Sarah Jessica Parker, Kylie Minogue)

LVMH: Fresh, Dior, Guerlain, Givenchy, Kenzo, Benefit Cosmetics, Make Up For Ever, Acqua di Parma, Nude

Revlon: Revlon, Almay, Natural Wonder, Charlie fragrances, Mitchum, Ultima II, Gatineau

Unilever: Dove, Impulse, Pears, Lux, Lynx, Pears, Rexona, SunSilk, Vaseline

Source: Basenotes, Chanel on Wikipedia



23 comments… add one

  1. Kaye

    This was really fascinating, I honestly had no idea.
    Kaye recently posted..Friday Mani: French Connection FCUK Nail Polish In Clockwork OrangeMy Profile

    1. Tine

      Kaye: When I was researching all the big names, I was surprised at the smaller brands under them too. Fascinating stuff :P

  2. Wendy & Co.

    Thanks for this, I’ve bookmarked it! I had no idea Benefit was under LVMH..
    Wendy & Co. recently posted..Lana Del Rey Looks Thrilled in H&M.My Profile

    1. Tine

      Wendy: Me neither! That was one of the biggest surprises for me to find out that Benefit is under LVMH.

  3. S. Drama&Makeup!

    I was looking for a post like this one, really interesting.
    Thanks for sharing :) xx
    S. Drama&Makeup! recently posted..Books: Never Let Me Go.My Profile

    1. Tine

      Haha you’re very welcome! :)

  4. gio

    Thanks for this, how interesting!
    gio recently posted..Sunday Random Ramblings, Vol.35My Profile

    1. Tine

      Gio: I found it very fascinating too when researching it :P

  5. Jade

    This stuff always fascinates me for some reason :) thanks for the update!

    1. Tine

      Jade: I found it very fascinating when researching it too! :P

  6. LeGeeque

    Bernard Arnault and his evil LVMH empire wants to own the world >.< (OK, I should stop calling names since I am a fan of a lot of stuff under LVMH *slinks away shamefully*)
    LeGeeque recently posted..It’s My Cake Day!My Profile

    1. Tine

      LeGeeque: Hahahahahaha indeed you and I have a lot of stuff under LVMH! :D

  7. Michelle Beh

    Thanks for the info!! Never thought about this!!

    1. Tine

      Michelle: My pleasure Michelle. I had fun researching it. Fascinating stuff :P

  8. Crystal

    Wow this is really an enlightening post…. i had fun reading it and learnt alot! Thanks! :)

    1. Tine

      Crystal: My pleasure! I had fun researching it :P

  9. Susie

    Unilever owns Axe, too!!! There was a huge hoopla over how their Dove “Real Beauty” campaign was a total contradiction to the pretty misogynistic messages in the Axe campaigns.
    Susie recently posted..Review: Organix Hydrating Moroccan Argan Oil Body WashMy Profile

    1. Tine

      Susie: See I didn’t know that! I know about Dove’s Real Beauty campaigns but not the Axe ones. Going to Google it now. Thanks for the heads up :) I’m thinking that with a big parent company owning brands such as these, running contradictory campaigns, it’s often a case of the right hand doesn’t know what the left is doing.

  10. Annabella Freeman

    Mmm everyone has a price – didn’t know about Kiehl’s being owned by L’oreal. Ah well that’s big business for you!
    Annabella Freeman recently posted..Weight Watchers week 3My Profile

    1. Tine

      Annabella: When I research more brands for this update, it unearthed a lot of things I didn’t know either. Like Kiehls under L’Oreal. Or Benefit under the big LVMH. Many times, I was like, whaaaattt??? :P

  11. Ana

    Sephora is LVMH too.

  12. Maria

    My father works at Proctor &Gamble, they have an employee shop where they can buy discounted P&G products. SKII products retail in high end department stores for over $400 for a small pot of face cream, I purchased 5 ( staff limit) at a coat of $3 per pot in the employee shop. The mark up on these items should be illegal. Yes, you heard it right, $3 and some oblivious consumer dressed to the nines in Dior and Chanel paid $400 for the same thing. It’s just CREAM.

  13. Celia Aurora

    L’Oreal owns urban decay as well

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