It was three years ago when I blogged about which big ol’ brand owns what. Figured it’s time to do an update with more brands. It was fun and certainly educational researching these brands. Some of the parent companies of brands I know and love came as quite a surprise.
For example, a lot of people know Bourjois to be the sister brand of Chanel. What I didn’t know was that Bourjois actually came into the picture first (1863), not Chanel. In 1924, Coco Chanel approached Pierre Wertheimer, who was then the owner of Bourjois, to help her develop her famous perfumes. These days, it’s Bourjois and the Wertheimer family who own the Chanel empire. So, contrary to popular belief, Chanel doesn’t own Bourjois, but the other way round. Interesting, eh? 
Estee Lauder: Estee Lauder, Aramis, American Beauty, Aveda, Clinique, Bobbi Brown, Bumble & Bumble, Darphin, Prescriptives, M.A.C. Cosmetics, Jo Malone, Origins, Ojon, Flirt, GoodSkin Labs, Creme de la Mer, Tom Ford, Smashbox
L’Oreal: L’Oreal Paris, L’Oreal Professional, Maybelline New York, Lancome, Helena Rubinstein, Vichy, Biotherm, La Roche Posay, Redken, Skinceuticals, Garnier, Keratase, Matrix, Pureology, Mizani, Essie, Kiehl’s, Shu Uemura, Giorgio Armani, Roger & Gallet, Ralph Lauren, Cacharel, Diesel, Viktor & Rolf, YSL Beaute, Maison Martin Margiela, Stella McCartney, YUE SAI, Sanoflore, The Body Shop
Proctor & Gamble: Cover Girl, Max Factor, Olay, Clairol, Nice ‘n Easy, Ivory, Noxzema, Pantene, SK-II, Dolce & Gabbana Cosmetics and Fragrances, Hugo Boss Fragrances, Sebastian Professional, Fekkai, Wella, Vidal Sassoon, Gillette, Head & Shoulders, Old Spice
Johnson & Johnson: Neutrogena, Aveeno, Clean & Clear, RoC and Lubriderm.
Coty, Inc: Rimmel London, Cutex, Sally Hansen, OPI, Adidas, Playboy, Guess Parfums, Roberto Cavalli, Bottega Veneta, Vera Wang, Balenciaga, Marc Jacobs, Vivienne Westwood, Chloe, Joop!, Davidoff, Chopard, Calvin Klein, ck one color cosmetics, Cerruti, philosophy skin care, most celebrity fragrances (Jennifer Lopez, Beyonce, Kate Moss, Halle Berry, Heidi Klum, Lady Gaga, David & Victoria Beckham, Sarah Jessica Parker, Kylie Minogue)
LVMH: Fresh, Dior, Guerlain, Givenchy, Kenzo, Benefit Cosmetics, Make Up For Ever, Acqua di Parma, Nude
Revlon: Revlon, Almay, Natural Wonder, Charlie fragrances, Mitchum, Ultima II, Gatineau
Unilever: Dove, Impulse, Pears, Lux, Lynx, Pears, Rexona, SunSilk, Vaseline
Source: Basenotes, Chanel on Wikipedia
Thirty-something. Gemini. Happily married. Loves shopping. Has an unhealthy adoration for bags, shoes and chocolate. Believes that sunscreen should be a religion. Hates baked beans with a vengeance. Thinks that the weekdays should be a weekend long, vice versa. Optimistic. Narcissistic. Not the average Jane.
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{ 20 comments… read them below or add one }
This was really fascinating, I honestly had no idea.
Kaye recently posted..Friday Mani: French Connection FCUK Nail Polish In Clockwork Orange
Kaye: When I was researching all the big names, I was surprised at the smaller brands under them too. Fascinating stuff
Thanks for this, I’ve bookmarked it! I had no idea Benefit was under LVMH..
Wendy & Co. recently posted..Lana Del Rey Looks Thrilled in H&M.
Wendy: Me neither! That was one of the biggest surprises for me to find out that Benefit is under LVMH.
I was looking for a post like this one, really interesting.
xx
Thanks for sharing
S. Drama&Makeup! recently posted..Books: Never Let Me Go.
Haha you’re very welcome!
Thanks for this, how interesting!
gio recently posted..Sunday Random Ramblings, Vol.35
Gio: I found it very fascinating too when researching it
This stuff always fascinates me for some reason
thanks for the update!
Jade: I found it very fascinating when researching it too!
Bernard Arnault and his evil LVMH empire wants to own the world >.< (OK, I should stop calling names since I am a fan of a lot of stuff under LVMH *slinks away shamefully*)
LeGeeque recently posted..It’s My Cake Day!
LeGeeque: Hahahahahaha indeed you and I have a lot of stuff under LVMH!
Thanks for the info!! Never thought about this!!
Michelle: My pleasure Michelle. I had fun researching it. Fascinating stuff
Wow this is really an enlightening post…. i had fun reading it and learnt alot! Thanks!
Crystal: My pleasure! I had fun researching it
Unilever owns Axe, too!!! There was a huge hoopla over how their Dove “Real Beauty” campaign was a total contradiction to the pretty misogynistic messages in the Axe campaigns.
Susie recently posted..Review: Organix Hydrating Moroccan Argan Oil Body Wash
Susie: See I didn’t know that! I know about Dove’s Real Beauty campaigns but not the Axe ones. Going to Google it now. Thanks for the heads up
I’m thinking that with a big parent company owning brands such as these, running contradictory campaigns, it’s often a case of the right hand doesn’t know what the left is doing.
Mmm everyone has a price – didn’t know about Kiehl’s being owned by L’oreal. Ah well that’s big business for you!
Annabella Freeman recently posted..Weight Watchers week 3
Annabella: When I research more brands for this update, it unearthed a lot of things I didn’t know either. Like Kiehls under L’Oreal. Or Benefit under the big LVMH. Many times, I was like, whaaaattt???
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