I first saw the AVON Mega Effects Mascara on Pixiwoo and I thought what the heck was that thing Nic just poked her eyelashes with?! That’s a …what? A mascara??

A few weeks later, whaddyaknow. The good people at AVON kindly sent me that funny-looking mascara to try out. I received it on the day before I left for my holiday so needless to say, I popped it in my makeup bag as well. 😛

I have to say, this is the strangest mascara I’ve ever seen. I’ve never used a mascara that doesn’t come in a wand and this certainly is an interesting one. So what you do is you remove the red cap, hold on to the groove-y red pad (oh you know I have to say it!) and gentle pull it out. I find mine quite difficult to yank out as it’s quite tight so I had to slowly pull it out lest I damage the handle and leave part of the mascara brush in there. The brush doesn’t come in a, well, brush but in short rubbery britles like a comb.

As it’s not a regular mascara, I initially found it a tad difficult to apply on my lashes. I had to work the angles just right so that I don’t poke myself in the eye. But once I got used to it, it became quite easy to use, especially when it comes to applying short and stumpy Asian lashes like mine. You can even work the brush to a 90 degree angle and use it on your bottom lashes. You can also squeeze the bottle to get more product on the brush (something you don’t see in regular mascaras).

This isn’t a lengthening mascara so if you’re looking for length, the Mega Effects Mascara isn’t for you (at least, it didn’t make mine look like long spider legs). It creates volume at the roots and gives a very natural finish to the lashes. It doesn’t leave the eyelashes looking stiff or feeling brittle. I didn’t experience any smudging even after 10 hours of wear.

I wouldn’t say this is the best mascara there is in the market. Heck, I wouldn’t even say it’s my top five. But (and this is a big one) for the novelty and damn-I-just-gotta-have-it-to-play-with-it-ness, I highly recommend you check this one out. It’s like a makeup toy that I just had to have! 😛

Creepy eye shot

The AVON Mega Effects Mascara retails at AU$19.99. AVON products are only available through AVON sales representatives. If you don’t have or know one, just call 1800 646 000 (Australian number).

What I like about it: The different angles of the brush allows easy application even for the shortes lashes. Plus it’s the mascara of the future! Next we’ll see auto-applying mascara devices. Brands and researchers, get on that NOW.

What I do not like about it: It’s not easily available in stores.

Have you tried out this thingamajiggy mascara before? 😛

Note: This thingamajiggy mascara was provided for editorial consideration.