Want To Shop For Beauty Products in Australia? Here Are My Top Picks (Part 2 – Makeup)

Want To Shop For Beauty Products in Australia? Here Are My Top Picks (Part 2 - Makeup)

Following up on my first post on shopping for skincare products in Australia, I thought I’d do a part 2 today and that’s on makeup.

One thing I love about makeup by Australian brands is that compared to skincare, good Aussie makeup can actually be a lot more affordable. I’m not sure if this is a little known fact or if it’s worldwide knowledge but drugstore brands like Revlon, L’Oreal, Physician’s Formula, Almay, Covergirl and even Maybelline are actually a lot more expensive in Australia compared to the US and Asia. Most of them have at least a 100% markup in price which is why if you’re visiting Australia and looking to buy makeup, I wouldn’t recommend you get those brands here.

By all means go check them out and if you like the products and are happy to get them, go for it! If not, there are plenty of good and affordable Australian makeup for you to check out too.

Here are some of the brands and products I’d recommend you check out in no particular order.

Face of Australia

  • I have to say, Face of Australia probably is one of the very few Australian makeup brands that are so darn affordable AND they’re good. Usually you just get one or the other. I was lucky to try out a lot of their products and have purchased a number of replacements myself.
  • Most of their good stuff are actually a tad bulky so if you’re planning to visit Australia and buy Australian beauty products, come with light luggage!
  • Their eye makeup remover is, hands down, the best I’ve ever used (even better than the popular Bioderma’s Crealine H20 or Lancome Bi-Facil makeup remover). I’m currently on my 3rd or 4th bottle. Their Face Base primer is comparable to Napoleon Perdis’ Autopilot Primer (do a sneaky and check out their ingredients side by side. You’re welcome. ;)).
  • Face of Australia is available at Priceline, Big W and Kmart.
  • My top picks: Gentle Makeup remover, Face Base Primer (not the 3-in-1), Mineral Therapy Liquid Foundation, Lip Crayons, nail polish (surprisingly good quality), Mineral Therapy Illuminators, Budgeproof Eyeshadows (these are supposed to be limited edition items but you may still be able to see some of them in store. The Poison Ivy is absolutely stunning.)


  • Australis has been around for 25 years and believe it or not, there’s nothing over AU$20.
  • It’s quite easily overlooked because, like Face of Australia, their shelves in store are almost always dark and placed towards the end of the makeup brands at Priceline pharmacies due to budget constraints. It’s a pity because it has pretty good makeup products too.
  • One of their mascaras is my Holy Grail of mascaras (the Voluptulash. Lengthens, volumises and doesn’t budge or smudge). Their blushes are pretty (especially the Creme Colour) and their All Over Face and Body Tint is quite similar to MAC’s Face and Body Foundation. Their Colour Inject lipsticks are gorgeous. They also have a silica finishing powder that is similar to Make Up For Ever’s.
  • Australis is available at Priceline, Big W and Kmart.
  • My top picks: Mascaras (can’t go wrong with any of them, although I still do highly recommend the Voluptulash), Creme Colour for Cheeks & Lips, Crystal Colour Top Coat (beautiful flakies for the nails), Intensifeye eyeshadows. If you don’t mind the funny-in-your-hands Curve Liquid Eyeliner, this stays on your lids and doesn’t budge at all.

Chi Chi

  • A very trendy makeup brand. It’s easy to be overwhelmed by the amount of colours they have (especially a lot of hot pink packaging) in their makeup range. It’s not surprising to assume this brand is catered only to the younger generation because of that.
  • On the other hand, because of their fantastic range of colours, you can do a crazy amount of looks with their makeup and they’re actually not very expensive.
  • You’ll notice that they have a range of eyeshadow palettes that look suspiciously like Urban Decay’s NAKED palettes. Even though they do have a Nude palette (seriously, first glance, you’d think it’s one of ’em NAKED palettes), they also have palettes for Bronzes, Bases, Oasis, Rich Gems and more. I tried the Rich Gems out and while the eyeshadows are not as creamy as Urban Decay’s, they pack a punch in colour payoff.
  • Chi Chi is available at MYER, Target and Gloss.
  • My top picks: The eyeshadow palettes and lip products (especially the lip glosses). The nail polishes are a bit of a hit and miss in terms of quality (still, great colours though). They’re doing very good gift sets at the moment; there’s even a gift set that comes in a gorgeous matte pink-purple train case!

Savvy by DB

  • I walk past Savvy by DB often when I’m at Priceline. I don’t know why it took me so long to try out their makeup because they’re actually pretty good! I picked up their Lip Stain and … oh. Em. Gee. I’ll just say this now and it’s a big claim, but this seriously is the best lip stain I’ve ever used. I’ll have to review this soon because you have to get your hands on them, it’s that good.
  • The powder products are decent. The blush range is quite paltry but the quality is there. Not a fan of their Mosaic Jumbo pressed powders though.
  • My top picks: Lip Stain (if you only get one item from the brand, get this one. Okay I’ve sung enough praises about it now :P), the Classic Blush in Petal.

Want To Shop For Beauty Products in Australia? Here Are My Top Picks (Part 2 - Makeup)

BYS Cosmetics

  • This brand is easily overlooked because 1) it looks quite cheap, 2) the items ARE cheap and 3) there are a lot of hits and misses. Sadly, you do get more misses than hits but when it’s a hit, it’s a really good one.
  • I wouldn’t really recommend the eyeshadows because they can be quite gritty. I haven’t tried the lipsticks, so I’m not going to comment on them. But I’ve tried some of their products and have found a couple of very good ones.
  • BYS is available at Kmart, The Reject Shop, Gloss, Bardot and Glassons.
  • My top picks: Blush (whether it’s their single blush, duos or best of all, the trios. If you see the BYS blush trio, I highly recommend them. Gorgeous and highly pigmented stuff) and nail polish (myriad of colours and styles for nail art).

Models Prefer

  • Models Prefer is an in-house brand by Priceline pharmacies in Australia. This means that they are exclusive to Priceline and you can only get them at their pharmacies.
  • It’s another brand that is a bit of a hit and miss. It’s funny because the makeup stand at Priceline for Models Prefer actually look pretty impressive (especially the one at Chadstone – very Sephora-ish) but some of their makeup products are pretty meh.
  • Having said that, their range is very wide, going from skincare, makeup, fragrances to nail polish, accessories, makeup bags, hair tools and even makeup storage. I particularly like their acrylic makeup storage and have one of their makeup caddies on my dresser.
  • I did stumble upon some goodies by Models Prefer and one of them is their CC creams. Good stuff. Their makeup tools (makeup brushes, sponges, etc) are fun to use because they come in a variety of bright colours.
  • My top picks: the CC Cream, nail polish (I have one that is similar to OPI’s Russian Navy but it actually looks better), acrylic makeup storage, gift sets (they’re doing very cute gift sets at the moment).

Kit Cosmetics

  • I love Kit, heck, even more than I love Mecca Cosmetica in Australia. The store is often colourful, and the staff friendly and fun. It’s very difficult to walk into Kit Cosmetics and not come out with something because the people are so nice!
  • Kit Cosmetics stocks a lot of international brands like Mario Badescu, Too Faced, Bare Minerals, Origins, Smashbox, Soap and Glory, Korres, etc but today I’ll be recommending the in-house brand itself, which is Kit. Oh and not to forget, Lipstick Queen!
  • Kit Cosmetics has a lot of colourful beauty tools and their nail polish collection is impressive. My first foray into Kit Cosmetics was their nail polishes which I bought a lot of when I first moved to Australia. Their lipsticks are good too. I once wanted to get a particular shade of tangerine from MAC but as their service was so poor (typical), I left, went to Kit Cosmetics and bought a similar shade instead. It ended up looking even better than MAC’s.
  • If you’re a lip colour lover, then you cannot go past Lipstick Queen. I have the Medieval Tinted Treatment and their classic Saints and Sinners lipsticks, which are amazing. My next ones to try are the Butterfly Ball Shimmer Treatment Lipsticks.
  • Kit Cosmetics is available at standalone stores, MYER or Mecca Cosmetica.
  • My top picks: Kit Cosmetics lipsticks, nail polish, body care products (the Pomegranate and Pink Grapefruit range smells so good!), any of the Lipstick Queen lip products. Check out the Big Bang Theory Illusion Gloss that look like lipgloss in test tubes. They’re very cute.

Mecca Cosmetica

  • I can’t talk about Kit Cosmetics without mentioning Mecca Cosmetica too. Mecca is Australia’s version of Sephora. You’ll notice that they stock a lot of boutique brands that you don’t necessarily see at departmental stores, e.g. Dyptique, Chantecaille, Darphin, Dr Brandt, Ellis Faas, Hourglass, Kate Somerville, Sunday Riley, Radical Skincare and so on.
  • Mecca Cosmetica stocks mainly international brands which, to be honest, are quite overpriced in Australia (although to their credit, they’re working on lowering prices on many of their items).
  • I would still recommend that you check out the store when you’re here because they do have a lot of lovely products. Mecca Cosmetica has their own brand too with the same name. I’ve tried their nail polishes and To Save Face sunscreen and they’re good.
  • Another brand I recommend you check out at Mecca is Aurora Spa Rituals, which is also an Australian one. Technically, they’re not makeup but hey, since you’re already there, why not check them out too, eh? I adore their body care products, especially the body creams.
  • My Top Picks: Mecca Cosmetic To Save Face SPF30+, Mecca Cosmetica nail polishes, Aurora Spa Rituals body creams, Mecca Cosmetica face makeup brushes (very soft), the boutique fragrances e.g. Dyptique, Byredo Parfums, Serge Lutens and Editions de Parfums by FrΓ©dΓ©ric Malle.

I hope you’ve enjoyed this 2-part series of shopping for beauty products in Australia. I’m sure that there are plenty of Australian makeup brands that I haven’t mentioned, so if I missed out on any of your favourites, please let us know in the comments below.

Here’s wishing you safe journey and have a fabulous time in Australia. πŸ˜€

Do share with us what your favourite Australian makeup brands and products are that you’d recommend to people visiting Australia!

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16 comments… add one
  1. Victoria

    Thanks again for compiling this. It is such a wonderful and comprehensive list πŸ™‚

    1. Tine

      My pleasure Victoria. Hopefully this entices you guys to come visit soon πŸ˜›

  2. hilary

    Ohhhh…thank you for the reviews on the cheapy brands….I haven’t really played with them as I thought they were mainly kiddies stuff with poor quality results but after your tip offs I think I can go play! I just am sad we don’t have any Kit here in adelaide and the meccas are TINY. Sob πŸ™
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    1. Tine

      I know what you mean. When I first came to Australia in 2008, to be honest, I wouldn’t even bother with these cheapie brands simply because I didn’t think they were good. I haven’t even tried them out and I already made my conclusion based on the shelves. Terrible, I know. πŸ˜›

      I’m glad that I was sent some products from these brands to try because hello, they have a lot of good stuff! I have since repurchased a lot of them, made some of them my Holy Grail products, bought a lot of the new items myself and so on.

      Aww you guys don’t have Kit? That’s a bummer. πŸ™

  3. Michelle Beh

    Thanks for all the recommendation! I will remember to pop up those stores and have a look if I travel to Australia!

    1. Tine

      You’re very welcome Michelle. Hopefully this will entice you guys to come visit soon πŸ˜€

  4. Emma

    Hi! This is such a great article, I’m so glad I’ve come across it. I actually really like the Savvy powder blushes too, I also heard the eyeliners are great and I’m very tempted to try some of their lipsticks, the colours look so pretty. Those BYS blushes look so nice, very similar looking to the Sleek Blush by 3 blushes which I love! I’ve been curious about Face of Australia as I’ve never used their products before, but maybe I should give that makeup remover a try….

    1. Tine

      My pleasure, Emma! Highly, highly recommend FOA’s makeup remover. I prefer it to the Lancome Bifacil makeup remover, doesn’t sting my eyes and is so much cheaper too!

  5. Hexia

    Great list! and you’ve given me some new things to try, i wasn’t sure about bys blushes, or the savvy by db lipstains and blushes, but now . . . . muhahahaha
    i’d just like to add something to the recommended list for savvy by db, if you haven’t tried their soft glide eyeliners, DO IT NOW.
    + the chichi automatic liners, they both go on smooth and creamy, and then set, and they don’t budge AT ALL. i could rub my eye and it’d look the same (actually i think i have . . .)
    also i think chichi’s packaging isn’t that pink these days, and i think the loud packaging may have something more to do with the founders than the target audience, it’s just kind of their style, e.g. the names of their nail polishes and their new baked singles (which are gorgeous by the way), “everyday i’m shuffling”, “gimme gimme a man”, “bad romance” etc.
    i’d also like to point out that face of australia’s budgeproof eyeshadows (i.e. colour tattoo dupes) are most definitely not budge proof. i swatched them and the colours were nice, but they came right off.

    1. Tine

      Oooh now you’re making me want to try the Chi Chi automatic liners! Yeah, Chi Chi’s target audience is definitely younger which is why they do a lot of bold colours, even with the packaging.

  6. Georgia

    I’ve been hearing a lot about Chi Chi lately and I think I’m going to take a trip to Target this week to give them ago. I totally dismissed them because a lot of their packaging is so bright and so… 8 year old girl? So I presumed the quality of their products wasn’t going to be that good. I’m on the hunt for a nude eyeshadow palette so I’m excited to check it out.

    Also going to give that Face of Australia primer a go. I bought the model’s prefer mattifying primer a few weeks back and was really disappointed. Doesn’t go on the skin very well and you have to use a lot of it to cover your face. Luckily it was only $10 or so, not too much of a loss I guess.

    1. Tine

      I agree. That was exactly why I dismissed Chi Chi for so long too. I’m pleasantly surprised that it’s actually not bad! The brand is targeted towards a younger audience hence the “fun bright colours”. I’m just a boring old fart who thinks everything should be black or gold. πŸ˜›

      I’ve not tried the Model’s Prefer primer but I wouldn’t recommend the one by Australis either (I think it’s the one that comes in a tube like a lipstick but I may be wrong). Dry and disappointing.

  7. Christine

    Thank you for such an informative website. I’m ancient but have a teenage niece in the Uk who has asked if I can send her some makeup from Australia that isn’t available in the Uk yet. I guess she’d like to feel a bit different and special in her group! Are you able to say if some of the makes you mention are available here only? Many thanks Christine

    1. Tine

      Hi Christine, apologies for the late reply. The brands I mentioned in this post are available in Australia only so if you do send goodies to your niece in the UK, it will definitely be exclusive to her because she won’t be able to get any of these brands there. πŸ™‚

  8. Caliya Cosmetics

    Thank you for this great article. I have just launched my online Cosmetics store and I am looking for top Aussie brands to stock.
    Your article has helped me so much. Thanks for the great advice.
    For all of your readers, please check out my site and if you use the code FBOOK1 at checkout you will get a $15 discount for orders over $50.
    I would love to hear from you and your readers and let me know what products they would love to see in my store.
    Thanks very much.
    Please like my page and you can click on the Shop Now button to have a look at my site.
    I am only 20 and just starting out so any help and advice would be very much appreciated.
    Thank you

  9. phyllis

    Thank you!! I’ll be travelling to Sydney this month, I’ll check out these brands and bring it home as gifts πŸ™‚

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